Direct mail is a way to target buyers with the highest propensity to buy your products. A direct mailing is made up of three basic parts: Creative design, The offer, and the most important part – the list. The List is the key element of getting the best response. This is because the wrong list can take your response rate down to 0%.
The cost is dependent on several factors: Quantity...How many postcards will you be mailing? Size...How large or small will you need to display your message?
Frequency...How often will you place your information in front of the prospect/homeowner?
Mailing/postage...Depending on the target area and number of homes.
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